Attracting Seniors to Your Business! by Peg Buckner
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Saturday, November 09, 2013
By Samdy Puc
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It's always great to stay in the minds of your clients and potential clients. Remember, it takes at least seven times for someone to become familiar with your brand. Its worth your effort to advertise at all times, to keep your business looking active and desirable!

Here are some of our recent "Back to School" specials! We made flyers and posted them at our favorite businesses around town! We also used the same file images for our Blog, Instagram and Facebook. We wanted to spread the news about the limited opportunity to take advantage of the savings we offered at the beginning of the school year.


The colors were bright and eye-catching and provided a good visual. We created our outdoor sessions for seniors in many colors, so clients could see how well our Nevada desert can be portrayed.  Sometimes, people forget how beautiful their surroundings can be! Cherish, our senior, in these images, enjoyed her session and loved how beautifully the colors of the images turned out! Another good idea for marketing and broadcasting is that we ask all of our clients to let us know about their experience and provide them with a small paper to fill out, while they are choosing their images at their order appt. This is a great way to add a testimonial to our blog and other social media.

Using our studio camera room, and different lighting, we ran a second ad. We always make an offer and an incentive in our ads. A discount and a time to action is very important in any campaign! This time in our ad we used a dramatic dark moody lighting and were trying to catch the attention of seniors that like the fashion looks! Also we have wonderful displays at some businesses in our community. We've been told that our senior displays (framed portraits) at restaurants around town are exciting and fresh!  I think this kind of advertising is incredible and the best you can get!

The image below was a companion image that we used on the blog and social media with the ad. It was a good follow up image to include in the advertisement of the senior specials. Doing a different lighting in these images was important to show our versatility and our modern capabilities. We always try to stay current for everything, especially our seniors that expect a different level of photography!  

Have a great week and stay picture perfect!  

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